10 Best Allure Mascara of August 2025

• ALLURE BEST OF BEAUTY WINNER - Voted Best Mascara - One of the best selling mascaras in the US! Refinery29 Beauty Innovator Award Winner for Best Mascara, PureWow x Blink Beauty Indie Beauty Award Winner for Best Mascara
• VOLUMIZING AND LENGTHENING FORMULA takes lashes to new highes. The wand's precise bristles grab every lash for a full and flirty effect. Formulated with a blend of nourishing and conditioning lash-loving ingredients to strengthen lashes with every swipe. It's the volumizing and lengthening mascara you've been dreaming about. A flake proof black mascara at it's best!
• JET BLACK PIGMENT INTENSELY SATURATES LASHES for traffic-stopping definition. A black mascara that is smudge-proof, flake-proof and water-resistant for all day wear. Peach Leaf Extract, Castor Oil, and Trehalose (glucose)condition and strengthen lashes. Take your lashes all the way with Mile High Club. An award winning volumizing mascara.
• CLEAN BEAUTY - Cruelty Free. Gluten Free. Ophthalmologist Tested. Always free of parabens, phthalates, synthetic fragrance, and mineral oil. It's a safe black mascara that you can feel good about. And the cruelty free and black mascara that you've been dreaming about.
• SHOW STOPPING BENEFITS - A black mascara that Lifts lashes and volumizes in just one coat. Lengthens with every swipe. The blackest black pigment. Washes off like a dream. No racoon eyes. Washes off with soap and water. No pulling or tugging at your delicate skin and lashes which can result in added wrinkles and lost lashes.

Wander Beauty

• Moment Volume Mascara: control lifts the lashes to awesome lengths and is figured to last without spreading, smearing or clustering.
• Cosmetics Artists Recommended: top cosmetics specialists everywhere throughout the world utilize this mascara.
• Assemble Best Lashes: make the longest, thickest, curviest lashes ever with it.

Bellaterra Cosmetics

• LASH SENSATIONAL, FOR A FULL FAN EFFECT: Exclusive fanning mascara brush with ten layers of bristles reveals layers of lashes for a sensational full-fan effect. Add the look of length and volume without clumping. Opthamologist tested, contact lens safe
• DEFINE YOUR EYE WITH MASCARA: No eye look is complete without Maybelline Mascara--amp up the drama with The Falsies Mascara, keep it classic with the iconic Maybelline Great Lash, or go for a smooth, clump-free natural-but-better look with Snapscara
• MAYBELLINE IS THE EYE EXPERT: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes. With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
• MAYBELLINE HAS WHAT YOU NEED to create any look--foundation, bb creams, concealers & highlighters to create a perfect canvas, eyeshadows, brow pencils & eyeliners for any eye look & lip products, from showstopping matte lipstick to au natural lip balms
• REMOVE MAYBELLINE MAKEUP WITH MICELLAR WATER: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

Maybelline New York

• VOLUMIZING AND LENGTHENING MASCARA: This volumizing and lengthening mascara delivers a full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping. Just voluptuous volume and intense length
• L'OREAL PARIS MASCARA: Get the long, full eyelashes you love with our best mascaras and primers. Choose from our innovative volumizing formulas and variety of brushes
• CREATE YOUR PERFECT EYE MAKEUP LOOK with our collection of Voluminous mascaras, achieve sleek lines with smudge-proof eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
• BECAUSE YOU'RE WORTH IT: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
• PERFECT TO PAIR WITH: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner. With long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours

L'Oreal Paris

Thrive Causemetics

• [BOLD & DRAMATIC LOOKS] - Are you hoping there’s a mascara that actually lengthens and volumizes short, thin, sparse eyelashes? Using expensive, heavy falsies but wanting a mascara that builds your natural lashes? Maybe your regular, everyday drugstore mascara isn’t giving you the bold dramatic look you want? Mia Adora 400X Fiber Lash Mascara has been shown to help build lashes by up to 400%
• [HOW IT WORKS] - Too good to be true? We understand. Here’s our secret: We added natural, green tea micro fibers, that work like tiny extensions to boost length and volume, that normal, drugstore mascara just can’t do. When these extensions are applied to wet mascara, it volumizes and intensifies your natural lashes.
• [WHAT TO EXPECT] - You’ll get 1 tube of our paraben free, non toxic wet magnifying gel & 1 tube of our tiny dry, green tea micro lash extensions. And yes, you can wear with contacts (the founder of Mia Adora wears contact lens too). BONUS, plus a FREE specially designed eyelash comb that actually takes out any clumps... unlike most eyelash combs
• [HOW WE ARE DIFFERENT?] Paraben, SLS Free - Mia Adora Beauty is a North American family owned & operated company with American standards, animal & human cruelty free and the friendliest customer service on the planet, available 24/7 to answer all your questions and make sure you are fully satisfied.
• [LONGER LASHES] - Unlike most eyelash products, our non-toxic clump free formula will condition your lashes instead of damaging them! By following our detailed instructions, you can have the longer, thicker lashes you've always wanted in a simple 3 step application. As you age, eyelashes become more short, thin and fragile. This is why we have so many repeat customers as young as teenagers and many mature women in their 40's, 50's and 60's.

Mia Adora

• If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
• NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
• DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
• LASTS ALL DAY: go about your day free from flaking & fading! This mascara does not flake, fade, or wear, making it a perfect all-day, longlasting mascara.
• CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.

essence cosmetics

• Lash-doubling hypoallergenic formula that glides on smoothly to condition and build natural great-looking lashes
• Great Lash volumizing mascara for natural lash volume is suitable for contact lens wearers and is ophthalmologist tested
• Features a unique lash-building brush that makes it so easy to get a voluminous, full-lash look in one application
• Great Lash Washable Mascara is available in 4 super-saturated shades: Very Black, Blackest Black, Brownish Black, Dark Brown and even Royal Blue mascara
• Washable volumizing and lengthening mascara that is clean and easy to remove without any scrubbing or rubbing

Maybelline New York

Benefit

• Blow away the rules of volume with air volume mega washable mascara and experience a lash multiplying effect that puffs up lashes with mega volume for mega impact
• Air Volume delivers mega volume that feels light as air on lashes. 84 percent of women said volume feels light as air, in a consumer test
• The Air Volume formula is air whipped to create weightless mega volume that lasts all day, up to 24hrs
• The large cushiony double bristle brush has short and long bristles that capture and coat every lash from the root to the tip with easy application
• Air Volume mega mascara is smudge and flake resistant, ophthalmologist and allergy tested, and suitable for use on sensitive eyes

L'Oreal Paris