10 Best Elf Mascara of August 2025

• Mascara formula and wand designed to hug each lash and lift them for maximum curl.
• Enriched with Vitamin E for conditioning benefits every day.
• Apply to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes.
• Easy to carry and fits perfectly in your purse or pocket for on-the-go use.
• Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.

e.l.f.

• PUMP UP THE VOLUME: This mascara creates voluptuous lashes that are full and defined. The vitamin B- & E- enriched formula conditions while the brush effortlessly combs through lashes, coating them evenly for a high-volume, clump-free finish.
• HOW TO WEAR: Apply with the brush beginning at the lash line and moving to the tips, working in a zig-zag motion. Allow to set before additional coats. A dusting of powder beforehand boosts volume by acting as a fiber-like thickener.
• 100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
• FREE FROM: All e.l.f. products are 100% free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone.
• BEAUTY FOR ALL: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.

e.l.f.

• Facial

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• Achieve glossy, shiny, healthy-looking lashes and brows
• Infused with long wearing conditioning agents in our Wet Gloss Lash and Brow mascara
• Creat flawless lashes and brows

e.l.f.

• You asked, we listened! We improved the formula, and brush head for enhanced performance and application.
• This waterproof mascara creates full, thicker-looking lashes that last.
• The waterproof formula helps prevent clumps and is quick drying.
• The brush head gives edge to edge control and even coating for multiple applications for length and volume.

Elf

• Achieve thicker, fuller, and longer lashes
• The enlarged brush coats your lashes evenly for an enhanced appeal
• Unique formula is clump free and quick drying

e.l.f.

• Creates fuller, healthier looking lashes
• Enhance lashes for a naturally thicker and more volumized look
• Long-wear formula 

e.l.f.

• Lashes instantly appear longer and fuller
• Fiber infused mascara gives lashes maximum extension for a lengthened look
• Condition and enhance lashes

e.l.f.

e.l.f.

• PUMP UP THE VOLUME: This mascara primer lengthens and volumizes eyelashes instantly to prep for mascara application. The Pro-Vitamin B5-, hydrolyzed wheat- and soy protein-enriched formula revitalizes lashes and makes them supple and extra full
• HOW TO WEAR: Apply primer on lashes from root to tip and allow to set. Then, apply mascara to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes. Reapply if desired. A dusting of powder afterward boosts volume
• 100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic
• FREE FROM: All e.l.f. products are 100% free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone
• BEAUTY FOR ALL: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face

e.l.f.