10 Best Affordable Mascara of December 2025

• If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
• NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
• DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
• LASTS ALL DAY: go about your day free from flaking & fading! This mascara does not flake, fade, or wear, making it a perfect all-day, longlasting mascara.
• CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.

essence cosmetics

• MAX OUT THOSE LASHES: Designed to max out every lash, Lash Blast Volume Mascara creates 10 times more volume instantly
• MEGA VOLUME IN AN INSTANT: Instant blast of fullness and length
• PICK YOUR SHADE: Available in 4 different colors, so you can choose how bold you want to go
• ZERO CLUMPS: This volumizing mascara evenly coats each lash with no clumping or flaking
• CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals

COVERGIRL

• Great Lash Clear Eyelash And Eyebrow Mascara: The classic Great Lash brush with a gel formula clear mascara that conditions lashes and brows while it grooms and separates for a natural look; Suitable for contact lens wearers
• Define Your Eye With Mascara: No eye look is complete without Maybelline Mascara—amp up the drama with The Falsies Mascara, keep it classic with iconic Maybelline Great Lash, or go for a smooth, clump-free, natural-but-better look with Snapscara
• Maybelline Is The Eye Expert: Whatever your signature eye look, natural or dramatic, Maybelline helps create looks that draw eyes with a broad selection of pencil and liquid eyeliners, highly pigmented eyeshadows, iconic mascara, and eyebrow makeup
• Maybelline has what you need to create any look: foundation, bb creams, concealers and highlighters to create a perfect canvas, eyeshadows, brow pencils and eyeliners for any eye look and lip products, from show stopping matte lipstick to au natural lip balms
• Remove Maybelline mascara with Maybelline Expert Eyes 100 percent Oil-Free Eye Makeup Remover, to take it all of with no rubbing, scrubbing, or tugging

Maybelline New York

• Sky high lash impact from every angle, full volume meets limitless length
• Maybelline Lash Sensational Sky High mascara's exclusive flex tower mascara brush bends to volumize and extend every single lash from root to tip
• This Maybelline volumizing and lengthening mascara formula is infused with bamboo Extract and fibers for long, full lashes that never get weighed down
• Maybelline New York's Lash Sensational Sky High mascara is available in washable mascara and waterproof mascara formulas
• Maybelline mascara is allergy tested, Ophthalmologist tested, suitable for sensitive eyes and contact lens wearers, removes easily

Maybelline New York

• LASH SENSATIONAL, FOR A FULL FAN EFFECT: Exclusive fanning mascara brush with ten layers of bristles reveals layers of lashes for a sensational full-fan effect. Add the look of length and volume without clumping. Opthamologist tested, contact lens safe
• DEFINE YOUR EYE WITH MASCARA: No eye look is complete without Maybelline Mascara--amp up the drama with The Falsies Mascara, keep it classic with the iconic Maybelline Great Lash, or go for a smooth, clump-free natural-but-better look with Snapscara
• MAYBELLINE IS THE EYE EXPERT: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes. With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
• MAYBELLINE HAS WHAT YOU NEED to create any look--foundation, bb creams, concealers & highlighters to create a perfect canvas, eyeshadows, brow pencils & eyeliners for any eye look & lip products, from showstopping matte lipstick to au natural lip balms
• REMOVE MAYBELLINE MAKEUP WITH MICELLAR WATER: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

Maybelline New York

• VOLUMIZING AND LENGTHENING MASCARA: This volumizing and lengthening mascara delivers a full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping. Just voluptuous volume and intense length
• L'OREAL PARIS MASCARA: Get the long, full eyelashes you love with our best mascaras and primers. Choose from our innovative volumizing formulas and variety of brushes
• CREATE YOUR PERFECT EYE MAKEUP LOOK with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
• BECAUSE YOU'RE WORTH IT: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
• PERFECT TO PAIR WITH: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner. With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours

L'Oreal Paris

• DRAMATIC VOLUME: the tapered fiber brush sculpts individual lashes for definition & volume, WITHOUT clumps or globs.
• LASTS ALL DAY: go about your day free from flaking & fading! This mascara does not flake, fade, or wear, making it a perfect all-day, longlasting mascara.
• NO FALSIES NEEDED! Lash Princess Sculpted Volume Mascara defines and separates lashes while achieving a bold look.
• PARABEN FREE, GLUTEN FREE
• CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.

essence cosmetics

• Clump-free application that gives each individual lash a natural and dramatic lift
• Applies smoothly when wet, doesn’t flake or droop when dry
• Unique double-film formula keeps lashes curled and protects from smudging for hours

UNNY CLUB

• VOLUMIZING MASCARA: Our Body Building Mascara is made with a pigment rich, smudge-proof formula that helps create thicker, longer-looking lashes every time. Get long-lasting clump-free definition!
• ALL EYES ON YOU: The thicker brush combs & separates lashes to prevent clumping & help create extra volume. Build bold or natural looks when you use this mascara with our eyeliners, & eyeshadows.
• LOVE YOUR SHADE: For more than two decades, Black Radiance has pursued its vision to be the #1 trusted expert & resource for black beauty. We have a wide range of cosmetics for darker skin tones.
• EMPOWERED BEAUTY: Black Radiance combines high style with the latest technology, offering exclusively formulated foundations, concealers, highlighters, eye & lip colors for a diverse range of skin tones.
• BLACK BEAUTY MATTERS: We enable women of color around the world to be even more beautiful. Black Radiance highlights the strength & beauty of today’s black women with a portfolio of luxurious, affordable cosmetics.

Black Radiance